The other day one of my mentors told be about Dropbox. It’s a nifty service that allows you to share files with your team members, clients, etc. My first thought was “This will be perfect for me and Dad to use”. My Dad is archiving all his old photos and sending me pics of him when he was young.

It’s been challenging for him to email all these photos because of the size limit his email account imposes on him. He ends up sending multiple emails with zipped folders which takes a lot of time to create and send, plus then I spend a bunch of time unzipping and sorting through the folders and reorganizing them. It’s a PITA.

Along comes Dropbox. It’s a small program you install on your computer (who ever you want to share with does the same) and it creates a ‘virtual’ folder on your desktop. You just drag the files or folders into Dropbox and send and invitation to share it with the other person. Once they accept, voila, the files magically appear in their Dropbox folder. From then on, whenever you put files in your Dropbox, the files are available to the other person in seconds (or minutes if the files are large).

Here’s the good news, you get 2GB of storage FREE!

More good, news. If my Dad has some new pics to share with me, he can drag them into his folder, then I can remove them from the folder leaving all that space for more photos. Cool? Cool!

Also, this will work really well for my clients too. When they have photos or project files they need to get to me, they can skip the same email nightmare my Dad has been going through.

If you have a team, or collaborate with others on projects, you can share files in your Dropbox account and everyone can access the files in ‘real time’, make changes, comments or corrections. Once the files have been saved, the updated version is available to the team.

For those of you who have multiple computers ( I have 3), you can save essential files in your Dropbox folder and access them on your other computers. Oh, and did I mention you can find your files in your account online where ever you are?

Here’s a quick recap:

  1. Share files with clients, team members and yourself.
  2. Get 2 GB free (if you need more storage, get 50Gb for $9.99 a month)
  3. No more emailing files back and forth.

So far, I’m thrilled with Dropbox. Try it out and see if it works for your business. Use this link and we will both get extra storage. https://www.dropbox.com/referrals/NTUzMTk5NTI5 There is a video to explain more about using Dropbox, and easy to use help files to get you going.

After you give it a go, leave your comments here and let me know what you think.

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Brentwood Business Blunders

by Steve O'Sullivan on March 2, 2010 · 0 comments

in Marketing

Do you know where your business prospects are?

Better question. Do your business prospects know where you are?

Last question. Does the photo on the right reflect your income right now?

OK, I lied. One last question. What are you doing about it?

I was just invited to speak at a Real Estate office in Danville about how to use Facebook and Twitter to get more clients. The good news is that using social media for business is simple. The bad news is that it’s not easy.

No, it requires work.

You don’t just set up an account on Facebook on Monday and close an escrow on Friday. You can’t Tweet about your listing on Tuesday and get a buyer on Wednesday. (I concede that it could happen, probably does happen, but that is not the norm.)

But what you can do, is connect with people in your community and develop relationships that may result in business later on. It’s just like any other type of networking, except you can do it from the comfort of your desk, or at home in your PJ’s.

It does take some planning and calculated implementation to make the most of social network sites like Facebook and Twitter. There are some things you have to learn. If I can do it, you can do it.

I was a Landscape contractor for 17 years. My business was built around digging holes and filling them back in. My point? If I can do Facebook, you can too. Your prospects are on Facebook, or if they’re not now, they most likely will be in the future.

Social media won’t solve all your business problems today, but it is an essential part of your overall marketing plan. Of course, you can always go back to cold calling and door knocking, if you prefer.

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Your Website Sucks! (and how to fix it)

by Steve O'Sullivan on September 22, 2009 · 0 comments

in Websites and Blogs

Part 1 of a Series

Lost on the Information SuperhighwayI recently finished teaching a series of classes for my office, Coldwell Banker Amaral and Associates, on websites, blogging and social media. I decided to share some of that information with you (Real Estate Agents in Brentwood, CA and any other Realtors® who might be interested) because a whole bunch of you are either; a) expecting results from bad websites, or b) have no web presence at all.

As a preface, there are lots of great blogs and websites out there giving lots of great advise and lessons on blogging and social media. But from where I’m sitting, most seem to be geared to the tech savvy agents, so I plan on giving some help to the beginners and the technology challenged.

That’s not to say I won’t throw in some intermediate and advanced posts. Hopefully, you’ll follow along, learn and embrace what I have to offer.

That being said, let’s get to business.

12 Reasons Why Your Website Sucks

  1. No one can find your website
  2. Your website is all about you
  3. You have no target market
  4. You have a cookie cutter website
  5. Your website isn’t unique
  6. Your headlines suck
  7. Your copy sucks
  8. Your IDX sucks
  9. You don’t get the prospect’s contact info
  10. Your website is static
  11. Your prospect can’t find what they are looking for
  12. Your website is old school

No one can find your website

There are many ways your prospects might find you on the web, but most people start looking by doing a search on Google (or some other search engine like Yahoo! or Bing or whatever). They type in a word or phrase like “Brentwood Ca Real Estate” and see what comes up. If you don’t have those words somewhere on your site, you won’t be found. It’s that simple. (It’s actually more complex than that, but let’s start slow, OK?)

So where should those words be? They could be in your domain name, in the title of your page or post, and/or in the text on the page. (I’ll interject some geek speak here, and I’ll cover these words in later posts.) Those words could also be found in your meta tags, like your title tag, page description and meta keywords.

Bottom line. Use descriptive words that help your prospects find your great information.

OK, that’s it for this time. Much more to come.

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Where Does Social Media Fit In Your Marketing Plan?

by Steve O'Sullivan on September 8, 2009 · 0 comments

in Social Media

There’s little doubt that social media has established itself as a cornerstone in the marketing mix of real estate agents and business owners alike.

Social Media Merketing ChartMost agree that it complements their other marketing efforts, and will become a standard part of their marketing tactics.

I happen to think that it will gradually replace email as the main way we communicate with clients and friends.

Why? Because as spammers continue to clog up our inboxes and make it more difficult to be sure our communications are being received, it makes sense that we move to a more reliable and protected way of touching our sphere of influence.

Keep in mind that this chart is based on information from December 2008, and I’ll bet the numbers have shifted more to the blue.

What do you think? Are you using social media for marketing and communicating with your audience?

Please share your experience with us by commenting below.

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There are some (perhaps many) Real Estate Agents and small business owners who are still on the fence about using social media as a part of their marketing efforts. I suggest you watch this video and get a taste of reality.

Social Media (aka Web 2.0) is here to stay, and it’s a powerful opportunity to grow your business.

Now that you’ve been enlightened, make the decision to learn more about how to leverage the web to grow your business and gain greater market share.

Go for it!

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