Do you know where your business prospects are?
Better question. Do your business prospects know where you are?
Last question. Does the photo on the right reflect your income right now?
OK, I lied. One last question. What are you doing about it?
I was just invited to speak at a Real Estate office in Danville about how to use Facebook and Twitter to get more clients. The good news is that using social media for business is simple. The bad news is that it’s not easy.
No, it requires work.
You don’t just set up an account on Facebook on Monday and close an escrow on Friday. You can’t Tweet about your listing on Tuesday and get a buyer on Wednesday. (I concede that it could happen, probably does happen, but that is not the norm.)
But what you can do, is connect with people in your community and develop relationships that may result in business later on. It’s just like any other type of networking, except you can do it from the comfort of your desk, or at home in your PJ’s.
It does take some planning and calculated implementation to make the most of social network sites like Facebook and Twitter. There are some things you have to learn. If I can do it, you can do it.
I was a Landscape contractor for 17 years. My business was built around digging holes and filling them back in. My point? If I can do Facebook, you can too. Your prospects are on Facebook, or if they’re not now, they most likely will be in the future.
Social media won’t solve all your business problems today, but it is an essential part of your overall marketing plan. Of course, you can always go back to cold calling and door knocking.
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I recently finished teaching a series of classes for my office, Coldwell Banker Amaral and Associates, on websites, blogging and social media. I decided to share some of that information with you (Real Estate Agents in Brentwood, CA and any other Realtors® who might be interested) because a whole bunch of you are either; a) expecting results from bad websites, or b) have no web presence at all.
